Demandbase

Demandbase is an enterprise-grade account-based go-to-market (GTM) platform designed to help B2B sales and marketing teams identify, engage, and convert their most valuable accounts. Powered by industry-leading data and transparent, tunable AI, Demandbase unifies first- and third-party data to deliver actionable insights, intent signals, and prescriptive recommendations. The platform enables revenue teams to align around a single source of truth, orchestrate personalized multi-channel campaigns, and accelerate pipeline growth by targeting the right accounts with the right message at the right time. Demandbase’s flexible integrations, robust analytics, and customizable workflows make it the command center for modern account-based strategies, helping organizations maximize revenue and minimize wasted spend.

Key features for GTM teams:

• Account-Based Marketing & Sales: Focus efforts on high-value accounts with customizable ABM strategies, dynamic account lists, and tailored outreach.
• AI-Powered Insights & Predictive Analytics: Leverage advanced AI to surface buying intent, prioritize opportunities, and forecast pipeline with confidence.
• Unified Data & Intent Signals: Combine first- and third-party data to gain a holistic view of account activity, engagement, and readiness to buy.
• Buying Group & Persona Intelligence: Automatically build and track buying groups, personas, and stakeholder engagement for more precise targeting.
• Personalization & Dynamic Content: Deliver personalized website experiences, ads, and content to target accounts based on real-time data and behaviors.
• Marketplace & Integrations: Connect with 85+ tech integrations and leverage a low-code/no-code setup for seamless connection to your GTM tech stack.
• Sales & Marketing Alignment: Share dashboards, reports, and engagement data across teams for unified execution and measurement.
• Comprehensive Analytics & Reporting: Track KPIs, campaign effectiveness, and account engagement with advanced analytics and customizable dashboards.
• Automated Workflows: Streamline segmentation, activation, and campaign execution with automated, intent-driven workflows.

GTM teams use Demandbase to break down data silos, align sales and marketing, and drive more pipeline by engaging the right buyers at the right time. By centralizing account intelligence, automating manual processes, and delivering actionable insights, Demandbase helps organizations adapt quickly, scale their GTM strategies, and consistently win in dynamic B2B markets.